Recognizing that salt consumption has long been a concern in matters of health, Boar's Head, one of the nation's leading manufacturers of deli meats and cheeses, reaffirms its commitment to wellness with a campaign that encourages salt sensible food choices. "Launch Your Assault on Salt," offers consumers who have concerns about their salt intake with advice about food options that fit their needs and shows them how, when managed wisely, it can be part of a healthy diet.